Skill set Outline
Information current as of
14/09/2026 3:19 AM AWST
14/09/2026 3:19 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Small Business Marketing Skill Set
Small Business Marketing Skill Set
Skill set
National Code
BSBSS00054
BSBSS00054
State Code
AC896
AC896
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
National Endorsed, State Implementation and Classification
AQF Level
—
Field of Education
—
Skillset Type
National
Original TGA Release Date
25/03/2015
Current Release Date
14/01/2016
Current Release Number
2.00
Approved Date
22/12/2017
Nominal Hours
205
Duration
1 Semester
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 14/01/2016 | Current | Approved |
| 1.00 | 25/03/2015 | Replaced | Replaced |
Description
This skill set is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a daytoday basis either as an owner-operator or as an employed operator/manager.
Pathway Information
Units in this skill set may provide credit towards BSB30315 Certificate III in Micro Business Operations, BSB42515 Certificate IV in Small Business Management and BSB42615 Certificate IV in New Small Business.
Licensing / Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Target Group
Marketing staff
Suggested words for statement of attainment
These units of competency meet the industry requirements for conducting marketing activities for a small business.
General notes
Schedule
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AWF88 | BSBMKG419 | Analyse consumer behaviour | 55 | Unit of competency |
| AUI99 | BSBSMB301 | Investigate micro business opportunities | 30 | Unit of competency |
| AUL85 | BSBSMB403 | Market the small business | 40 | Unit of competency |
| AUH38 | BSBMKG401 | Profile the market | 40 | Unit of competency |
| AUM20 | BSBMKG414 | Undertake marketing activities | 40 | Unit of competency |
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AB905 | BSBSS00022 | Small Business Marketing Skill Set | Skill set |