Skill set Outline
Information current as of
11/09/2026 4:09 PM AWST
11/09/2026 4:09 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage and implement social media and online customer engagement
Manage and implement social media and online customer engagement
Skill set
National Code
SIRSS00020
SIRSS00020
State Code
AE023
AE023
TGA Status
Current
Current
DTWD Status
Approved
Approved
National Endorsed, State Implementation and Classification
AQF Level
—
Field of Education
—
Skillset Type
National
Original TGA Release Date
12/09/2019
Current Release Date
12/09/2019
Current Release Number
1.00
Approved Date
—
Nominal Hours
210
Duration
—
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 12/09/2019 | Current | Approved |
Description
A set of combined operational and management skills to develop strategies for and implement the use of social media and other online platforms for business purposes. Skills include those for maintaining ethical and professional standards when using social media for an organisation or business, determining the effectiveness of tools in engaging customers, and managing risks to an organisation’s reputation associated with social media and online engagement.
This Skill Set is designed for use across industries.
This Skill Set is designed for use across industries.
Pathway Information
Achievement of these units provides credit towards any Training Package qualification containing any of the Skill Set units of competency.
Licensing / Regulatory Information
No occupational licensing, certification or specific legislative requirements apply to this Skill Set at the time of publication.
Target Group
Self-employed individuals, and owners and senior employees of any type of small to medium organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
Suggested words for statement of attainment
These units of competency provide a set of skills to develop strategies for and implement the use of social media and other online platforms for business purposes.
General notes
Schedule
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OBG12 | SIRXOSM004 | Analyse performance of social media and online business tools | 45 | Unit of competency |
| OBG13 | SIRXOSM006 | Develop and manage social media and online strategies | 35 | Unit of competency |
| OBG11 | SIRXOSM002 | Maintain ethical and professional standards when using social media and online platforms | 45 | Unit of competency |
| OBG17 | SIRXOSM007 | Manage risk to organisational reputation in an online setting | 55 | Unit of competency |
| OBG14 | SIRXOSM003 | Use social media and online tools | 30 | Unit of competency |
