Skill set Outline
Information current as of
12/09/2026 4:52 PM AWST
12/09/2026 4:52 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Digital Applications Skill Set
Digital Applications Skill Set
Skill set
National Code
BSBSS00079
BSBSS00079
State Code
AD355
AD355
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
National Endorsed, State Implementation and Classification
AQF Level
—
Field of Education
—
Skillset Type
National
Original TGA Release Date
14/01/2016
Current Release Date
27/09/2018
Current Release Number
2.00
Approved Date
22/12/2017
Nominal Hours
295
Duration
1 Semester
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 27/09/2018 | Current | Approved |
| 1.00 | 14/01/2016 | Replaced | Replaced |
Description
This skill set addresses the skills, knowledge and performance requirements to develop and design digital content in the marketing and communication industry.
Pathway Information
Units from this skill set can contribute to credit towards BSB52415 Diploma of Marketing and Communication.
Licensing / Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Target Group
Marketing Managers.
Suggested words for statement of attainment
These units of competency from the BSB Business Services Training Package meet the industry requirements to develop and design digital content in marketing and communication industry.
General notes
Schedule
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OAE89 | BSBMKG534 | Design effective digital user experiences | 35 | Unit of competency |
| OAE63 | BSBMKG537 | Develop a social media engagement plan | 45 | Unit of competency |
| OAE57 | BSBEBU511 | Develop and implement an e-business strategy | 50 | Unit of competency |
| OAE53 | BSBMKG536 | Develop strategies to monetise digital engagement | 55 | Unit of competency |
| OAE61 | BSBMKG535 | Devise a search engine optimisation strategy | 45 | Unit of competency |
| AWF80 | BSBMKG528 | Mine data to identify industry directions | 65 | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AE318 | BSBSS00113 | Digital Business Administration Skill Set | Skill set |