Skill set Outline

Information current as of
14/09/2026 12:19 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Strategic Marketing Skill Set

Strategic Marketing Skill Set

Skill set
National Code
BSBSS00084
State Code
AD340
TGA Status
Deleted
DTWD Status
Deleted
National Endorsed, State Implementation and Classification
AQF Level
—
Field of Education
—
Skillset Type
National
Original TGA Release Date
14/01/2016
Current Release Date
14/01/2016
Current Release Number
1.00
Approved Date
22/12/2017
Nominal Hours
290
Duration
1 Semester
Releases
Release Version Release Date TGA Status DTWD Status
1.00 14/01/2016 Current Approved
Description
This skill set is for staff seeking a senior marketing and communication role.
Pathway Information
Units from this skill set can contribute to credit towards BSB61315 Advanced Diploma of Marketing and Communication.
Licensing / Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Target Group
Senior level marketing and communication staff.
Suggested words for statement of attainment
These units of competency from BSB Business Services Training Package meet the industry requirements for people entering senior marketing and communication roles.
General notes
Schedule
State Code National Code Title Hours Type
AUH71 BSBMKG609 Develop a marketing plan 50 Unit of competency
AUJ28 BSBMKG608 Develop organisational marketing objectives 60 Unit of competency
AUM25 BSBFIM601 Manage finances 80 Unit of competency
AUH76 BSBMKG611 Manage measurement of marketing effectiveness 50 Unit of competency
AUM53 BSBMKG603 Manage the marketing process 50 Unit of competency
No information