Skill set Outline
Information current as of
12/09/2026 7:46 PM AWST
12/09/2026 7:46 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Implement social media and online customer engagement
Implement social media and online customer engagement
Skill set
National Code
SIRSS00019
SIRSS00019
State Code
AE022
AE022
TGA Status
Current
Current
DTWD Status
Approved
Approved
National Endorsed, State Implementation and Classification
AQF Level
—
Field of Education
—
Skillset Type
National
Original TGA Release Date
12/09/2019
Current Release Date
12/09/2019
Current Release Number
1.00
Approved Date
—
Nominal Hours
145
Duration
1 Semester
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 12/09/2019 | Current | Approved |
Description
A set of operational skills to implement the use of social media and other online platforms for business purposes, to maintain ethical and professional standards when using social media for an organisation or business, and to determine the effectiveness of tools in engaging customers.
This Skill Set is designed for use across industries.
This Skill Set is designed for use across industries.
Pathway Information
Achievement of these units provides credit towards any Training Package qualification containing any of the Skill Set units of competency.
Licensing / Regulatory Information
Self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
Target Group
Self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
Suggested words for statement of attainment
These units of competency provide a set of operational skills to implement the use of social media and other online platforms for business purposes, to maintain ethical and professional standards when using social media for an organisation or business, and to determine the effectiveness of tools in engaging customers.
General notes
Schedule
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OBG12 | SIRXOSM004 | Analyse performance of social media and online business tools | 45 | Unit of competency |
| OBG15 | SIRXOSM001 | Identify and review social media and online platforms for organisational use | 25 | Unit of competency |
| OBG11 | SIRXOSM002 | Maintain ethical and professional standards when using social media and online platforms | 45 | Unit of competency |
| OBG14 | SIRXOSM003 | Use social media and online tools | 30 | Unit of competency |
