This qualification reflects the role of those who work in a range of screen and media industries, including animation and visual effects, specialist make-up services, film and television, radio and podcasting, lighting and sound, content creation and technical broadcasting environments.

They use a broad range of specialised skills and a developed knowledge base in a wide variety of contexts in the screen, media, broadcasting and entertainment industries to solve a range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide some leadership and guidance to others with limited responsibility for the output of others and so at this level would be expected to have technical skills to complete routine and non-routine tasks and functions, and communication skills to guide activities and provide technical advice.

The job roles that relate to this qualification may include radio/podcast presenter, sound recordist, radio broadcaster, audio narrator, radio producer, editor (film, television, podcast), audio editor (radio), journalist, digital producer, content creator, communications technologist, camera operator, assistant producer, assistant director, animator, digital artist, foley artist, special effects operator, lighting supervisor, specialist broadcast technologist, wigmaker, writer (multi-media), and make-up artist.